“Hello Hair Joy” is a vibrant campaign for Pantogar that celebrates the emotional freedom and confidence of having healthy, beautiful hair—turning hair regrowth into a story of personal joy and empowerment.
Client: Pantogar / Merz
Agency: Edelman
Production Agency: Maximilian Stedtfeld @ picter.com
Producer: Christian Berg @ Edelman
Creative Director: Joy Chakravorty @ Edelman
Director, DoP and Photographer: Shai Levy
Production: Federico Grosso @
Editor: Julia Crescitelli
Music and Sound Design: Dorian Behner
Grading: Alen Jelic