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NEVER DONEadidas
The adidas “Never Done” campaign celebrates athletes who continuously push their limits and strive for progress. It highlights their relentless mindset—never satisfied, always evolving—reflecting adidas’ belief that sport drives positive change and personal growth.

This video, commissioned for the launch of the campaign in Germany, combines raw documentary storytelling with a healthy dose of cinematic drama—capturing athletes in their relentless pursuit of progress and pushing beyond limits.

Production: Shai Levy for Monolit
Agency: Heimat Active
Director / Editor: Cem Kaya
DOP / Producer: Shai Levy
2nd Camera: Daniel McMahon
Sound Design and Music: Maciej Kulesza

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