10AM.STUDIO

We are a visual storytelling team with a wealth of experience, working worldwide, based in Berlin.

We rock the ad hoc. We craft cinematic films and photography for brands who want more impact with less overhead. We are best at agile productions that get strong ideas to the finish line.

Our work is human-centered and tailored to brands with purpose. Be it in tech, lifestyle, fashion, or social issues, we believe the most influential brands think beyond short-term trends. And whether it’s about scaling down or going big, we bring the same care and craft to every production—telling the stories of movers, shakers, and makers of this world.

Great stories don’t need big machines. They need a clear point of view, smart collaboration, and lean, focused execution.

This is us. That’s what we do.

Shai Levy

Rooted in camera work with 25 years of experience, Shai brings a director’s eye shaped by his work in both still and moving image for fashion, documentary, and commercial projects. Deeply connected to subcultures and Berlin’s music scene, his strength lies in capturing people with authenticity and a deep sense of connection.

Polina Georgescu

Born in Eastern Europe and fluent in four languages, Polina explores identities beyond stereotypes through film. After starting in photography, she shifted to filmmaking in 2015. As our lead cinematographer, her work spans art, music, short fiction, and experimental formats - always focused on telling authentic, human stories.

Max Stedtfeld

A producer with a strong background in creative production and brand partnerships, Max has worked as Brand Partnerships Director at EyeEm and Creative Production Lead at Picter.

He’s our guy for getting things made -and made well!

1 Million Spaces

N26

N26 is a Berlin‑based neobank founded in 2013 that offers a fully digital, mobile-first banking experience across 24 European markets

N26’s “1 Million Spaces” was a three-day Berlin shoot producing a hero film, four shorts, and a full stills package across four everyday locations—designed to showcase the app’s Spaces feature. With tight coordination and visual cohesion, the content was dubbed into six languages for a smooth, multi-market rollout, delivering a high-volume, digital-first campaign.

Director: Jen Krause
DOP: Nicola Rehbein
Producers: Max Stedtfeld / Aimee Shirley
Gaffer: Philip Schröter
Edit: Nick Ulrich
Color: Nicola Rehbein
Music by Nils Baumgärtel
Sound Mix: Janek Imhof

Hello Hair Joy

Pantogar

Pantogar is a German brand that produces nutritional supplements designed to treat hair loss and promote hair growth.

“Hello Hair Joy” is a vibrant campaign for Pantogar that celebrates the emotional freedom and confidence of having healthy, beautiful hair—turning hair regrowth into a story of personal joy and empowerment.

Client: Pantogar / Merz

Agency: Edelman

Production Agency: Maximilian Stedtfeld @ picter.com

Producer: Christian Berg @ Edelman

Creative Director: Joy Chakravorty @ Edelman

Director, DoP and Photographer: Shai Levy

Production: Federico Grosso @

Editor: Julia Crescitelli

Music and Sound Design: Dorian Behner

Grading: Alen Jelic

Rebrand / E-commerce

FORMEL SKIN

FORMEL SKIN is a Berlin‑based skincare startup that connects patients with dermatologists online, delivering personalized diagnoses and custom treatments straight to their door.

For their 2026 rebrand, we were asked to create a big pool of new key images, video and e-commerce material, showing a relaxed, natural and inclusive approach to skincare.

Video: Polina Georgescu
Photography: Shai Levy
Light: Eric Terrey
Art Direction: Marc Wilson
Styling: Kristine Alksne
HMU: Silke Zeitz

Engineers Of Magic

Sennheiser

Sennheiser has spent over 75 years earning its place as one of the world's leading names in audio. Trusted by musicians, engineers, and listeners alike, it is known for sound quality and craftsmanship that set the industry standard.

Engineers Of Magic is a series of portrait videos commissioned on the occasion of the brand's release of a new model, giving its followers an intimate insight into the key people behind the newly launched product.

Direction, 2nd cam, edit, still photography: Shai Levy
DoP: Polina Georgescu
Production agency: picter.com, 10AM.STUDIO
Producer: Maximilian Stedtfeld
Creative @ Sennheiser: Jonas Steene

Coca Cola x Diesel (Re)Collection

Highsnobiety

Diesel x Coca-Cola (Re)Collection is a collaboration blending Diesel’s streetwear with Coca-Cola’s global reach. The sustainable collection features recycled materials like PET bottles and cotton, proving eco-friendly fashion can be bold and uncompromising.

This video was made for Highsnobiety’s feature of the launch party. It’s a “sizzle reel” that gains its authenticity from the added value of true documentary moments.

Camera and edit: Shai Levy
2nd Camera: Megan Courtis
Production: Sabrina Hubert @ Highsnobiety

Mitpflegeleben

Mitunsleben.de

Mitpflegeleben is a German platform that helps families find and compare care services, from home care to nursing homes. It simplifies the search and offers guidance to make informed decisions about elderly and assisted care.

This is an ad made for the launching of their service.

Watch the TVC cutdown

Concept, direction, cinematography and edit: Shai Levy
Original music and mix: Sven Laux
Set design and styling: Megan Courtis
Camera assistance: Na'ama Landau
Hair and makeup: Nuria de Lario
Drone photography: Miguel Angel Cano Santizo
Actors: Erika Bauer, Sandy, Thomas, Luc and Carl Hintze
Voice: Charles Rettinghaus