10AM.STUDIO
We rock the ad hoc. We craft cinematic films and photography for brands who want more impact with less overhead. We are best at agile productions that get strong ideas to the finish line.
Our work is human-centered and tailored to brands with purpose. Be it in tech, lifestyle, fashion, or social issues, we believe the most influential brands think beyond short-term trends. And whether it’s about scaling down or going big, we bring the same care and craft to every production—telling the stories of movers, shakers, and makers of this world.
Great stories don’t need big machines. They need a clear point of view, smart collaboration, and lean, focused execution.
This is us. That’s what we do.
Shai Levy
Rooted in camera work with 25 years of experience, Shai brings a director’s eye shaped by his work in both still and moving image for fashion, documentary, and commercial projects. Deeply connected to subcultures and Berlin’s music scene, his strength lies in capturing people with authenticity and a deep sense of connection.
Polina Georgescu
Born in Eastern Europe and fluent in four languages, Polina explores identities beyond stereotypes through film. After starting in photography, she shifted to filmmaking in 2015. As our lead cinematographer, her work spans art, music, short fiction, and experimental formats - always focused on telling authentic, human stories.
Max Stedtfeld
A producer with a strong background in creative production and brand partnerships, Max has worked as Brand Partnerships Director at EyeEm and Creative Production Lead at Picter.
He’s our guy for getting things made -and made well!
N26’s “1 Million Spaces” was a three-day Berlin shoot producing a hero film, four shorts, and a full stills package across four everyday locations—designed to showcase the app’s Spaces feature. With tight coordination and visual cohesion, the content was dubbed into six languages for a smooth, multi-market rollout, delivering a high-volume, digital-first campaign.
Director: Jen Krause
DOP: Nicola Rehbein
Producers: Max Stedtfeld / Aimee Shirley
Gaffer: Philip Schröter
Edit: Nick Ulrich
Color: Nicola Rehbein
Music by Nils Baumgärtel
Sound Mix: Janek Imhof
“Hello Hair Joy” is a vibrant campaign for Pantogar that celebrates the emotional freedom and confidence of having healthy, beautiful hair—turning hair regrowth into a story of personal joy and empowerment.
Client: Pantogar / Merz
Agency: Edelman
Production Agency: Maximilian Stedtfeld @ picter.com
Producer: Christian Berg @ Edelman
Creative Director: Joy Chakravorty @ Edelman
Director, DoP and Photographer: Shai Levy
Production: Federico Grosso @
Editor: Julia Crescitelli
Music and Sound Design: Dorian Behner
Grading: Alen Jelic
We were asked to produce a series of 4 short intimate portrait videos featuring Christian Ern, the engineer behind this product.
Watch the complete series
Direction, edit, still photography and 2nd cam: Shai Levy
DoP: Polina Georgescu
Production agency: picter.com
Producer: Maximilian Stedtfeld
Concept: Jonas Steene
This video, commissioned for the launch of the campaign in Germany, combines raw documentary storytelling with a healthy dose of cinematic drama—capturing athletes in their relentless pursuit of progress and pushing beyond limits.
Production: Shai Levy for Monolit
Agency: Heimat Active
Director / Editor: Cem Kaya
DOP / Producer: Shai Levy
2nd Camera: Daniel McMahon
Sound Design and Music: Maciej Kulesza
This video was made for Highsnobiety’s feature of the launch party. It’s a “sizzle reel” that gains its authenticity from the added value of true documentary moments.
Camera and edit: Shai Levy
2nd Camera: Megan Courtis
Production: Sabrina Hubert @ Highsnobiety
This is an ad made for the launching of their service.
Watch the TVC cutdown
Concept, direction, cinematography and edit: Shai Levy
Original music and mix: Sven Laux
Set design and styling: Megan Courtis
Camera assistance: Na'ama Landau
Hair and makeup: Nuria de Lario
Drone photography: Miguel Angel Cano Santizo
Actors: Erika Bauer, Sandy, Thomas, Luc and Carl Hintze
Voice: Charles Rettinghaus
This dynamic event film captures the energy of adidas’ “Move For The Planet” runs across Athens, London, Milan, Berlin, and Barcelona—elevating the classic event video into an immersive, high-paced celebration of global movement and purpose.
Production, camera and edit: Shai Levy
2nd Camera: Polina Georgescu
Agency: 17 Sport
Concept and producer @ 17 Sport: Alisar Awwad